River Falls, WI: Home to Top Realtors John and Becky Durham River Falls, WI, is a thriving community of nearly 16,000 residents located in both Pierce and St. Croix counties. As the most populous city in Pierce County, River Falls offers a perfect blend of small-town charm, natural beauty, and modern amenities. The University of Wisconsin–River Falls, established in 1874, is a cornerstone of the Continue Reading